It's All Grift, It's All Brands

One of the more unfortunate developments in casual political culture in the last decade has been the rise of “grifter” as a catch-all term to deride anyone whose political engagement results in financial success. Who is grifting and who merely has a job is 100% a product of the preexisting attitudes of the person lobbing the insult. Worse, it misunderstands the basic operation of capitalism as some sort of notable transgression of a pure writing-for-money exchange. No such default exists. If you take money, you are “grifting.” There’s no alternative.

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